Nick Sellwood is an internationally renowned coach, developer and leader within the Sport and Activity sector. Nick has served as the CEO of a National Governing Body for sport and has advised  Premier League football clubs. He has significantly contributed to the development of elite athletes, guiding them to compete at the highest levels, including at 5 Olympic Games along with World and European Championships. Nick has been a pivotal figure in British Swimming's World Class Performance Programme, where he has worked extensively with national teams and athletes. His international experience including a role developing swimming in Saudi Arabia, which further enhanced his global perspective on athlete development.

In addition to his coaching expertise, Nick has addressed stress management for elite athletes, ensuring their well-being and optimal performance. He has also lead the development of Chartered status for the Chartered Institute in Management of Sport and Physical Activity [CIMSPA], including High Performance Coach. Furthermore, he has advised blue-chip companies, bringing a strategic and innovative approach to development, and stress management. Nick is widely regarded as one of the leading professionals for athlete development.